How social media forces businesses to be content creators

Creating content has become a pretty important skill for businesses these days. Companies know they need a social media presence because that’s what millions of people see daily. But the problem is most businesses are not designed to pump out content. The result?

The result is bad content. Social media platforms have basically forced businesses to be content creators, whether they’re good at it or not. So some do an excellent job at creating content, while others merely publish “social media posts” that don’t serve the business in the long run.

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Why is there so much mediocre content?

There’s a lot of content on the web right now. Even though there’s enough to watch and read for weeks, new content is guaranteed to show up in the next 24 hours. I’m afraid though, that most people aren’t giving content-making their all.

Yeah, I know there’s some pretty amazing channels on YouTube and some great blogs available for free—but, in terms of new content being published and posted, there seems to be more mediocre new content than good new content.

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