How social media forces businesses to be content creators

Creating content has become a pretty important skill for businesses these days. Companies know they need a social media presence because that’s what millions of people see daily. But the problem is most businesses are not designed to pump out content. The result?

The result is bad content. Social media platforms have basically forced businesses to be content creators, whether they’re good at it or not. So some do an excellent job at creating content, while others merely publish “social media posts” that don’t serve the business in the long run.

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Why is there so much mediocre content?

There’s a lot of content on the web right now. Even though there’s enough to watch and read for weeks, new content is guaranteed to show up in the next 24 hours. I’m afraid though, that most people aren’t giving content-making their all.

Yeah, I know there’s some pretty amazing channels on YouTube and some great blogs available for free—but, in terms of new content being published and posted, there seems to be more mediocre new content than good new content.

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Introducing the newest ideas in storytelling

Have you ever noticed how often digital platforms encourage you to share your story? You’ll find it everywhere. But are people really empty vessels waiting to be poured a serving stories?

Like you, I spend a lot of time using the internet to find things that interest me. I shop online—maybe too much—and I’m interested in what other people have to say about art, music, writing, and tech.

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So you want to make a video, huh?

So, you want to make a video for your website or social media? Great! You’ve recognized that video content on the web is one of the best ways to reach people with your message. You’ve realized that videos have the power to connect and touch people.

But most videos fail to do this. And worse: no one wants to watch another video with a boring talking head reciting a stale mission statement. 
Who got time for that? Ain’t nobody!

Read moreSo you want to make a video, huh?