How social media forces businesses to be content creators
Creating content has become a pretty important skill for businesses these days. Companies know they need a social media presence because that’s what millions of people see daily. But the problem is most businesses are not designed to pump out content. The result? The result is bad content. Social media platforms have basically forced businesses […]
Why is there so much mediocre content?
There’s a lot of content on the web right now. Even though there’s enough to watch and read for weeks, new content is guaranteed to show up in the next 24 hours. I’m afraid though, that most people aren’t giving content-making their all. Yeah, I know there’s some pretty amazing channels on YouTube and some […]
4 unrealistic expectations most businesses believe about social media
Many business owners and social media “experts” have it all wrong. They want to see success on social media produce big results for their business. While this isn’t impossible, it is a little unrealistic. Here’s why…
Introducing the newest ideas in storytelling
Have you ever noticed how often digital platforms encourage you to share your story? You’ll find it everywhere. But are people really empty vessels waiting to be poured a serving stories? Like you, I spend a lot of time using the internet to find things that interest me. I shop online—maybe too much—and I’m interested […]
So you want to make a video, huh?
So, you want to make a video for your website or social media? Great! You’ve recognized that video content on the web is one of the best ways to reach people with your message. You’ve realized that videos have the power to connect and touch people. But most videos fail to do this. And worse: […]
3 powerful social media channels you already know how to use
When people hear the term social media, they usually think . . . platforms. I used to think this, too. But this isn’t the only way to understand social media.
