Creating content has become a pretty important skill for businesses these days. Companies know they need a social media presence because that’s what millions of people see daily. But the problem is most businesses are not designed to pump out content. The result?
The result is bad content. Social media platforms have basically forced businesses to be content creators, whether they’re good at it or not. So some do an excellent job at creating content, while others merely publish “social media posts” that don’t serve the business in the long run.