Start Here

Start Here

If you’re like most peo­ple in my net­work, you’re high­ly moti­vat­ed. You pay atten­tion to details and you’re objec­tive. You have a desire to learn new things. You’re pro­duc­tive. You strive to be on the lead­ing-edge, but study the past. You admire peo­ple who can make things hap­pen. You love great con­tent.

But there’s a problem

You know you should be cre­at­ing con­tent, too. But not any kind of con­tent. You want to make good con­tent. You may want to cre­ate a video series, record a pod­cast, write a book, or just get your work online. But you know the web is crowd­ed, and it’s going to be tough to earn trust.

You run into issues imple­ment­ing every­thing you have learned. You know a lot of great strate­gies, you’ve read lots of great con­tent, but find it dif­fi­cult to see it played out in your own life & busi­ness. You get stuck, dis­cour­aged, and you feel you’re not meet­ing the goals.

Do any of these items resonate with you?

Seri­ous­ly, take a sec­ond to think deeply:

  • I have or want to pro­duce con­tent for my work
  • I have or want to make videos for my work
  • I have to write things for work
  • Do you lis­ten and watch a lot of good con­tent?
  • Do you ever think I need to make some­thing like this blog, pod­cast, what­ev­er
  • I’ll record my pod­cast . . . tomor­row
  • Do you feel that cre­at­ing con­tent takes too much time & isn’t worth the return?
  • Do you del­e­gate ‘con­tent tasks’ to oth­ers?

If so, you’re not alone. Many cre­ative people—like yourself—feel this way.

I Know These Feelings, Too

I know what it’s like to be sur­round­ed by insane­ly great con­tent (a lot of it for free or low cost), and feel like I’ll nev­er be able to make any­thing half as good. I know what it’s like to be over­whelmed by new soft­ware, stressed about learn­ing some­thing com­plete­ly for­eign.

I also know what it feels like to look at bad con­tent and know I could make stuff a whole lot bet­ter. That’s why I’ve start­ed this blog. I want to see bet­ter con­tent. And I know you’re capa­ble of mak­ing it.

For 6 years, I’ve been paid to make people’s con­tent public—only to real­ize it could have been bet­ter. I’ve post­ed sta­tus­es, tweets, arti­cles, pho­tos, pod­casts and videos. The con­tent could have been more use­ful; more bet­ter. I shipped stuff — but it didn’t have the same spark as the good con­tent that inspired me.

Creating Better Content is here to stay

As a free agent and own­er of two small busi­ness­es, I have faced this real­i­ty: cre­at­ing con­tent will be on my action items for the rest of my life, as well as anyone’s, who wants to make an impact or get noticed.

Con­tent creating—writing arti­cles and eBooks, film­ing videos, record­ing pod­casts, edit­ing pho­tos, and keep­ing web­sites current—will be an in-demand skill for the next few decades. Maybe longer.

Reread that last para­graph and see if you agree.

Even when you fin­ish updates to your web­site or edits to your lat­est piece of content—you will have to make changes or add new infor­ma­tion some­time soon. NEW con­tent will always be in demand.

Sure, tech­nol­o­gy will con­tin­ue to make pub­lish­ing and dis­tri­b­u­tion eas­i­er and eas­i­er. How­ev­er, the piece that will not become eas­i­er is cre­at­ing real con­tent that real­ly res­onates with actu­al human beings. Nobody wants robo-con­tent. (I hate stuff that’s fake!!—don’t you?)

Peo­ple can iden­ti­fy fake con­tent quick­er than it’s live, and peo­ple can tell when some­thing is man­u­fac­tured or forced. We don’t need more emp­ty con­tent. We need real peo­ple, real thoughts, real con­tent. And that con­tent needs to be aligned with a bal­anced, proven strat­e­gy to reach the right peo­ple at the right time.

[share­able cite=“Josh Mitchell”]People can iden­ti­fy fake con­tent quick­er than it’s live . . . We don’t need more emp­ty con­tent. We need real peo­ple, real thoughts, real content.[/shareable]

My Goal in Writing This Blog

My mis­sion is to help you fol­low through with your goal of becom­ing a thought leader, video mak­er, pod­cast­er, advi­sor, blog­ger, and con­tent cre­ator. I want to encour­age you to keep going, and give you strate­gies to get unstuck. I want to see your content…better, your podcast…better, your videos…better, your email content…better. Your con­tent needs improve­ment; I want to empow­er you to make it hon­est­ly good.

Bet­ter con­tent starts with you and how you think. Your think­ing is the sum­ma­tion of the con­tent you put in your head and how you fil­ter infor­ma­tion com­ing you way.

Bet­ter con­tent starts with a deep under­stand­ing of sto­ry. When you start using sto­ry to under­stand your­self and the peo­ple tak­ing-in your con­tent, you become more effec­tive in every­thing you do.

If you’re new to my site, here are a few posts I’d sug­gest you start with read­ing these arti­cles I’ve pub­lished:

  1. 5 ways to over­come con­tent over­load
  2. How to get the right things done

More is on the way, I hope you will write me a com­ment and join the con­ver­sa­tion.