So you want to make a video, huh?

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on print

So, you want to make a video for your web­site or social media? Great! You’ve rec­og­nized that video con­tent on the web is one of the best ways to reach peo­ple with your mes­sage. You’ve real­ized that videos have the pow­er to con­nect and touch peo­ple.
[fea­tured-image single_newwindow=“false”] But most videos fail to do this. And worse: no one wants to watch anoth­er video with a bor­ing talk­ing head recit­ing a stale mis­sion state­ment. 
Who got time for that? Ain’t nobody!

Unfor­tu­nate­ly, peo­ple do not polite­ly watch all videos from begin­ning to end giv­ing the cre­ator the ben­e­fit of the doubt, pon­der­ing what they may have, pos­si­bly “meant to say.” (You might not even read every word of this arti­cle!)

We consume like bees

Peo­ple watch online videos like bees hop­ing to quick­ly get what they need and noth­ing else. They scrub, pause, and aban­don. (read Mind­ful Writ­ing at Work to hear more about this.) You’re already scan­ning this arti­cle see­ing if there’s any­thing good here.

But if your video doesn’t “give” any­thing, you’re sunk.

As much as “your sto­ry” is impor­tant…No one actu­al­ly cares about your sto­ry. Every­one has sto­ries and they’re just try­ing to get through their day and fig­ure out what real­ly mat­ters. Peo­ple care about their OWN sto­ries.

Align your video with what matters to another person

If what you have to say aligns with what real­ly mat­ters to anoth­er per­son, well then you have some­thing. When you make your PURPOSE pub­lic, peo­ple will begin to care.

[share­able cite=“Josh Mitchell”]When you make your pur­pose pub­lic, peo­ple begin to care.[/shareable]

If you explain your deep pur­pose to a spe­cif­ic per­son, you’re not buzzing in their ear — you’re singing.

What’s my purpose?

Simon Sinek can help you bet­ter than I can. Check out his famous TED talk. Then come back here.

Peo­ple buy things when they find out what moti­vat­ed you to do your thing. Putting this on dis­play is hard. Most peo­ple fail to do it. But when it’s pub­lished online in video form—when your pur­pose aligns with their purpose—a con­nec­tion fus­es. You can make these con­nec­tions hap­pen!

You’ve got about 5–10 sec­onds to grab some­one. Maybe less. Earn their trust. Get their atten­tion. Align YOUR pur­pose with THEIR pur­pose.

Peo­ple might think you’re inter­est­ing if you get at the essence of what you do and why you do it. And if your essence says some­thing about their essence… who THEY are as peo­ple and what they stand for, well, now you’ve got some­thing to “glue you togeth­er.”

Make your purpose public

If you make your pur­pose pub­lic, or “vis­i­ble,” peo­ple will naturally—in their own timing—learn more about what you do, where you do it, and how they can buy what­ev­er you have to sell. They will be run­ning. Not walk­ing. (And we’re all sell­ing some­thing.)

I could prob­a­bly bet that you want more peo­ple to buy your thing, donate to your orga­ni­za­tion, or con­sid­er your next idea. Mak­ing your pur­pose pub­lic can help expe­dite that process. Video can help. (It’s not the only medi­um, but it’s a pow­er­ful one.)

[share­able cite=“Josh Mitchell”]Make your pur­pose public.[/shareable]

If your video is easy to watch and under­stand, you win. Here’s an exam­ple of one of my favorites:

[vimeo id=“114265875”]

You can make this happen!

I tru­ly believe you can make a pret­ty good “pur­pose” video. You’ll have to fig­ure some things out on your own. But start here:

  1. Before you plan, get real. You’re going to have the ten­den­cy to want to dream big, think of fun ideas, and what “could be.” You even might find your­self say­ing “wouldn’t it be great if we could get Jim­my Fal­lon to… ” or… “imag­ine how it would look if we could film this one shot on the beach”. Those are great ideas. And they may be worth pur­su­ing. But unless they are action­able and tru­ly real­is­tic, they’re not going to hap­pen. They will slow you down and freeze you up. Get real and stay real.
  2. Stay local. In order to actu­al­ly make a good “pur­pose” video, you are required to only use resources with­in a 15 minute radius of where you are now. And you have to be able to cap­ture them on your iPhone. No excus­es. If you can’t get real­ly film Jim­my Fal­lon in 15 min­utes of where you are right now, this project will turn into a vague aspi­ra­tion, instead of a goal you’re going to com­plete.
  3. Decide who will film and pro­duce. If you’re con­sid­er­ing hir­ing an out­side com­pa­ny to do the film­ing for you, you still need to fig­ure out how your visu­als can be filmed in a 120 minute ses­sion. The short­er and more real­is­tic you can be, the cheap­er your video will be. You can prob­a­bly make this using noth­ing but your iPhone. Down­load iMovie for $5 and get to work.
  4. Sched­ule a 120 minute win­dow for film­ing. I think 120 min­utes is a good film­ing win­dow even if you’re doing it your­self. Don’t spend too much time on this — the hard part is fig­ur­ing out what to film and align­ing that with what shows your true pur­pose.
  5. Coor­di­nate peo­ple. Can you get all the peo­ple you want in the video togeth­er in one 2-hour win­dow? Can you get all the shots you need for this project with­in 120 min­utes? It’s more than enough time to accom­plish what you need. So, try again. Refine. Revise. Get prac­ti­cal.
  6. Edit. As quick­ly as you can—potentially on the same day you film—edit your 45 sec­ond video. Keep it short.
  7. Ship. Post the dang thing onto YouTube or Vimeo.

You might also like...

Home Delivery Service

Get great articles sent directly to your email inbox.
We value your time and attention and promise never to spam.
Unsubscribe at any time.